3. What kind of media institution might distribute your media product and why?

I have decided that HMV will be the publisher for my music magazine because of the variety of products that they both have in common. HMV sells thousands of different products in its stores, for example things like music CDs, festival tickets, latest technology and much much more. Also HMV do not currently publish a music magazine so this means that they do not have to focus on any other magazines or subscriptions. IPC media is another great company to publish a music magazine but it also publishes NME, and because the success of NME IPC wouldn't need to publish any other music magazine. There is also a similar situation with Bauer Media as they publish Kerrang Magazine. 


I do not think that HMV has any disadvantages due to how my music magazine relates to the same products being sold in HMV stores. If anything the magazine will help HMV.